Exciting Fun For Everyone

We encourage everyone to bring their whole family. Irvine Park is an ideal setting for a family outing. William Irvine was a lumbering man. In 1885, he became general manager of the Chippewa Lumber and Boom Co., a subsidiary of the Weyerhaeuser Co., which at that time was the world's largest sawmill. Irvine continued as general manager of the mill until the last pine log at Chippewa Falls was sawed in 1911. In his will, Irvine gave the park to Chippewa Falls along with $100,000 for its upkeep. The park is located in the city limits of Chippewa Falls, has over 300 acres of natural scenic beauty, many trails, a zoo, historical displays, and a children's playground. In the past years, approximately 500 people have participated and this year we are expecting an even better turnout. Each year, riders tell us this is a premier course and has top-notch organization.

The Ride

The Ride will be on Sunday before Memorial Day. Courses of 35-50-75-100 miles are available.
The 2021 Ride starts and finishes at the Northern Wisconsin State Fair Grounds. Participants can register from 7:00 to 10:00 a.m. and then immediately start the Ride. The Ride will be a full service ride with food and water stops as well as support vehicles. Rest stops have full facilities. Chippewa Springs Water will be available to fill water bottles.
The course, all on blacktop roads, leads through the beautiful farmland of Chippewa County along the Chippewa and Flambeau Rivers, Lakes Wissota and Holcombe, and through the kettle moraine topography of the Chippewa County Forest.
The entry fee includes brats and all the 'fixins', soda and Leinenkugel's beer. A vegetarian meal is available if ordered in advance (just let us know on your pre-registration form).

Great Food and Drink

Your registration includes four fully stocked rest stops and a brat feed at the conclusion of the ride. Rest stops are stocked with everything from freshly made sandwiches, cookies, to fresh fruit. All stops feature Chippewa Springs water. Most stops are close to "convenience" type stores where your other needs can be met.
The "all you can eat" brat feed includes locally produced bratwurst on a bun, baked beans, chips and all the trimmings needed. Beverages include at least two flavors of Leinies as well as a selection of soda and water. The meal will conclude at 5:00pm. Be prepared to show proof of age at registration if you choose to have beer at the end of the ride. You will receive a colored wristband at registration that will be needed to enjoy the food and beverages.

SAG Wagons

We cover the entire course with several sag wagons. They will be available for emergency repairs or transportation from 8:00 a.m. until 4:00 p.m. They will have limited equipment on board (pump, common tubes, tools) for emergency bike repairs or, if necessary, transportation back to Irvine Park. The local bike shop is NOT open on the day of the ride, so please plan accordingly. Sag wagons will also carry limited/common first aid supplies; they will call first responders for emergency medical treatment.

Ride Rules

Bicycling helmets MUST be worn while riding in the Leinenkugel's Chippewa Valley Century Ride. All traffic regulations must be observed. During the event; as at all times, SAFETY is important.
Children under 16 must be accompanied by a parent.

Family Fun

Families can ride together and save! Families include 2 adult parents and their children 17 and under.

Non-rider Meals

Bring your family and friends with you. While you are out riding, they can enjoy the park and zoo, go shopping, enjoy Olson's "homaid" Ice Cream, and then join you at the conclusion of your ride for the brat meal. Extra meal tickets can be purchased with your registration or on the day of the ride.


Commemorative t-shirts will be available. Quantities are limited! Payment must be included with pre-registration in order to assure a reserved t-shirt.

Pre-Ride Get Together Saturday

We plan on having a get together with check-in and registration at Leinie Lodge Saturday Night.